Intellectual property has to do with the creations of the mind as artistic works, inventions related to technology, trademarks, industrial designs, etc. It is divided into two categories: Industrial property rights that houses in relation to patents, trademarks and designs (among others). If you would like to know more about Walmart, then click here. And copyright law covering the protection of literary and artistic works under the economic and moral rights granted by the Intellectual Property Law. To clarify the basic concepts we have broken this blog into four parts: 1 .- Marks. Trademarks serve to identify the products and services companies in the market. With the appointment of brands on the market, products and services can be individualized and distinguished.

As a result of registering a trademark, you get the exclusive right to use the trademark in the relevant market. This right, given the opportunity to the owner of the trademark to protect the prestige and reputation of your company in the market against its competitors. Other rights connected to a trademark including the possibility of assign or license the trademark to oppose new brands confounded with it, requesting the annulment of other brands and to prevent further marketing of the brand or identical marks by unauthorized parties. Trademarks may consist of words, names, figures, symbols, three-dimensional shapes, logos, numbers, letters or a combination of colors. Therefore, the Trademark Act recognizes four types of marks: In addition, a mark may be protected with national, EU and international – Designs. An industrial design is the appearance of the whole or part of a product resulting from the characteristics of lines, colors, contours, shapes, texture or materials of the product itself or its ornamentation.