Tag "advertising & pr"
Hamburg Triathlon fever. Since many years an essential part of the event: The pavilions and shelters by Swiss display. The weekend of the 16th and 17th July 2011 was in Hamburg devoted to the 10 Hamburg Triathlon. 10,000 participants and participants fell to swimming in the Alster, then to the pedals and then run into the target. Start with professionals and amateurs was the Jungfernstieg, finish at the City Hall square.
Start and finish as well as service tents along the route: the pavilions by Swiss display. Because Swiss display tent equipment of the organizers Upsolut has years. The event over the weekend on the legs had brought about 300,000 viewers. For outsiders, the travelled routes are unimaginable. While the pros on the Olympic distance (1.5 km swim, 40 km bike ride and 10 km run), the amateurs between the Olympic distance and Sprint distance (0.5 km swimming, 22 km cycling and 5 km running) could choose. Australians shone in the pros.
Especially for women, with three Emma (Moffatt (1:53:37) – Jackson and snow sill) took all three podium positions. In the men, the Australian Brad Kahlefeldt (1:44:08) won British William Clarke and David Hauss of France before. What a joy wobble Australian fans travelled with and journalists! In addition to the professional races, there are the cyclosport-race, which struck the most visitors on the line under the spell of above all. And of course the Pro-crap kind. With in this year include singer Jasmin Wagner, musical star Alexander Klaws and Hamburg Michael Neumann Senator of the Interior. His resume is probably the most participants from the soul: “my conclusion in one word: great!” I think on the City Hall square to run anyone who once had the chance, who knows what I’m talking about and what does it feel like after this race to the finish.continue reading
Promotional unrivalled transport your message. Promotional products are a perennial favorite in marketing and advertising. You work with guaranteed success for decades and have opened up almost all areas of life. Whether business, household, leisure, sports, education, event, there is also the appropriate promotional gifts or seasonal highlights for every occasion and for every target group. It is today of over 100,000 products, which can be defined as promotional items. You can reach 88% of all German households. What makes promotional items so popular? Promotional items are not just popular, but doubly popular: the customers and advertisers.
Some enjoy a little gift, the others reach new customers with little effort and give a new impetus to existing relationships. Because the effect of small gifts is an above-average high: they have a similar range as radio advertisements and a twice as high sentimental value like TV commercials. Moreover, the long-term nature of their effect. The newspapers mentioned Walmart eCommerce US not as a source, but as a related topic. 75% of all advertising articles retain customers longer than half a year in use and this ratio will decrease until the period of 2 years not less than 50%. The specified are taken from values Europe-wide study on the use of promotional gifts, 2012 presented on the PSI. The leading European trade fair for promotional products in Dusseldorf in addition again celebrated a new record number of exhibitors. Promotional products have a low CPM while the thousand contact price of promotional products is only partly applicable, but this is solely and exclusively on the unique multiple impact of the advertisement. An individually tailored advertising article deepens the advertising message daily, others are constantly visible to others.
Quality bags such as bring it due to its long use on 238 eye contacts, as a study of the Industrial Association of paper and foil packaging e.V. has found out. Whether as an advertising medium in the public space or as a continuous individual reminder, whether with practical value or as a friendly gesture the manufacturing costs for large quantities are pro Pieces typically only in terms of cents, but the positive response for each customer brings continuous sales with hundreds of euros. Promotional unrivalled transport the message In contrast to public space or the promotional items for the attention of the customers must not share the media with other advertising messages. The appearance of advertisers is exclusive and bound to a special item which ends up in the paper bin or perish in the flood of information in the media. Excellent long term effects are achieved with proper design and exact alignment of an advertisement on the target group. Of print of an advertiser on the year Planner, a whole year in a home office or in a hanging Office of a company, makes the contact address to the customer’s first choice, and arises a need in the relevant industry. Small helpers are promotional items promotional items are always welcome as a small aid for the household, for the Office equipment, or for leisure activities. For travel, game and sports or, they prove to be often considered essential for specific hobbies. They seem particularly intense in the run-up to Christmas. If people for weeks are busy, to buy the gifts for the Festival, they are pleased, if they even get a gift. The surprise effect and the good feeling making promotional items so extraordinarily popular with the customers.continue reading
Freebies as a means of communication give a sign of reliability and resistance to the consumer. Giveaways can fit to a specific season to an upcoming holiday, or a particular type of event. Of course, the nature of the article aimed even after the target group. Small children can be a joy with sweets or Pluschtierchen, young women with pretty accessories and a male, which technically audience with useful articles, for example with freebies that everyone in the House needs. Folding rules are very classic, simple and convincing at any time, because they are essential for the small or larger works in the House. In addition to the customary rule nice and unusual ideas are at the freebies that you can not buy in any store: there is for example the mini ruler, which can be fastened with a key ring on the keychain to always have it. The mini – water balance, is related to the rule the is incredibly handy if it is always close at hand in case of necessity.
These small helpers are printed individually and unforgettable. With a clear statement to the precisely defined target group, the advertising message is safely under people. The low price allows the use of many giveaways. The high contact figures will increase the advertising impact and effect a good return on investment. Andreas Borg Giffits GmbHcontinue reading
stylebutton.de given lapel buttons on Blogger and webmaster to lure as many visitors to your own website or your own blog in addition to meaningful content is decisive for success on the Internet. Ecommerce is open to suggestions. But to stand out from the tens of billions of sites and reach potential visitors is not so easy. It is advantageous if you can do with something quite special attention on its offer: buttons that promote your own blog, to the wear yourself or give away. No matter whether itself make or buy from a professional provider, the costs associated with the production of lapel buttons and troubles shy away from most. Either it is a private website, which is operated only hobby and not extra money should be issued for the. Or because after you create in the corporate communications no major role attributed to the website. Now, all those have the chance to order free buttons for the application of your website. The button manufacturer stylebutton.de offers on its website the possibility of lapel buttons to print with the own logo or the own URL.
In return, only a link to the homepage of the manufacturer must be used. The promotional buttons are 25 mm in diameter and can be printed in full color. Let them with her bow needle is just fine on jackets, backpacks, bags, baseball caps or hats fit. Unlike as in free offered by online printing, shipping charges for that rule, even the lapel buttons shipped free. Thus no need to invest actually further as some time.continue reading
With (Plattendirekt-) pressure in the future of kusterer advertising technology, pushed the production and workflow optimization in recent years consistently and continuously invested in modern machinery and smart technologies (E.g. CNC production machines, laser technology, etc.). This was kusterer advertising technology not only the cost-effectiveness of the processes, but also the completion of the internal production process to ensure of a consistently high level of quality and customer oriented complete services. For even more details, read what IAB says on the issue. New acquisition delivers top quality and saves time and money with the purchase of one of the most modern boards direct printing systems on the market now covers the entire bandwidth of digital manufacturing kusterer advertising technology and can offer immediate digital quality printing on a variety of materials including the complete processing such as milling, cutting or bending from a single source. PVC or foam, acrylic and tempered glass, ALU Dibond, hollow Chamber plate, Kappa, wood, MDF, magnetic sheeting, metals and coloured materials can with the new system be processed very professionally. Fixed and flexible plates are printed in one pass up to a width of 2500 mm and a thickness of 50 mm thickness. And also banners and network planning can be with the new system perfectly produced with the incredible speed of up to 60 square meters per hour! The high end printing method delivers razor sharp prints in perfect color fidelity. Due to the high-quality materials, the end products are immediately ready for use in the outdoor area.
An additional lamination is no longer required. For the production of individual forms are further editing possibilities like laser, milling and cutting with oscillating tools available. Displays, displays, logos, arrows, signs, elements for store and trade fair construction or creative wood, glass and metal panels for interior design the applications go far beyond the normal”technology promotion, and support kusterer each even unusual ideal in the objective for the customer Idea to implement.continue reading
Promotion agencies for alternative forms of marketing, “Only the change is resistant” already knew of the Chinese philosopher Lao Tzu and has thus in the 6th century BC, something like the still valid basic law of marketing defines: effective sales promotion is simply impossible without continuous change of marketing tools according to the conditions of the market. What is now considered to be innovative, must be under circumstances tomorrow on the test bench and adjusted to, because it require new developments and trends. This also applies to the concept of guerilla marketing. Jay Conrad Levinson had targeted optimized the also already in the 1960s idea of the maximum advertising success with minimal resources in the 1980s with unconventional marketing actions specifically effective to help at the time strongly suffering from the crises impact small and medium-sized companies. Target each guerrilla promotion should be according to Levinson, exceptionally original ideas efficiently in surprising, often spectacular Actions to implement. So, the attention should be achieved by consumers, who were thus saturated with advertising via supplied. The founder of that Marketing Association International guerrilla along with his 1984 published guerrilla marketing Handbook, has until today a standard work, several more books on the topic written, where he further developed the guerrilla promotion strategy according to the current requirements. Guerrilla marketing is an integral part of so-called below-the-line marketing, which includes all “non-classical” advertising and communication measures today for many promotional agencies who have made also the lateral thinking in the interest of the customer to the duty.
(Unlike the above-the-line marketing, ATL called.) But always it comes to attract the attention of the consumer (to attract them), to awaken desires in him (create desire) and to provide him with information (provide information). Like its predecessors are days designated by the guerrillas attributed to also guerrilla promotions of our Properties: they use the surprise effect and their detailed knowledge of the area as “Weapons”, are unconventional, fast and efficient. But while were used 30 years ago guerrilla promotions especially by smaller companies, they are the drug of choice today also for larger companies. Even global corporations use of guerrilla marketing, when it comes to atypical to promote products and to experience brand worlds. The guerrilla marketing has become a basic strategy, which usually far off the beaten using a variety of means and methods from the marketing mix marketing paths – online, offline, mobile or multiple media involvierend. It continues: the creative, unusual, humorous or provocative idea is the a, a minimum use of resources in the implementation of the other. So “hats off” before any promotion agency, which manages the balancing act between genial brainstorm, predictability and cost effective realization of the guerrilla marketing campaign and in this way a lot of direct contacts and positive image transfer generated for the brand. Only a few sympathetic guerrilla promotions should be mentioned here as an example: the projecting of logos or “Key-Visuals” these image messages of an advertising campaign on house walls, attaching self-adhesive foil on car Windows or “Blocking” parked cars with oversized shoe figures at the wheels, mark planned Street promotional spots prior to start the action by chalk marks on sidewalks, for example the placement of a new car model in the viewer stands at a top sports event with TV coverage… Public effective guerrilla promotions like these are clearly under the motto “low budget – high impact!”.continue reading
The targeting is becoming increasingly difficult and marketing strategies of more complex flexibility promotion tools to be employed in very short notice and their locations must adapt to, without losing the Eyecatchereffekt and contact strength characterized by. The target-group specific orientation increases the contact quality and ensures the success of the measure. To broaden your perception, visit Knicks. Running flags combine both request points as innovation in the mobile outdoor advertising. Harold Ford has much to offer in this field. Through their mobile portable Beach flags, they prevail in highly frequented locations. Your applications range of railway stations, pedestrian zones and masses to events. Through the combination of height, movement and the advertising message on the portable flags, you will reach a maximum visual impact. To further improve the quality of the contact, the output of flyers or gifts is possible. LA CONCEPT introduced this unique combination of individual promotion and flashy banner advertising in Germany and from the current advertising flag creates a vibrant advertising message. To further support this liveliness, the use of Bluetooth in connection with the running flag is starting this summer. The use of this system is for agencies at LA CONCEPT on loan. Lack of staff LA CONCEPT is in his usual full-service style”running-flags carrier nationwide also available.continue reading