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Absence of big budgets, unconventional ideas and marketing 2.0, the brand has just launched a blog, written by the Brand Manager. Aware of the limited scope that has a blog, the outpost of the Eagle raises this relaunch as a long journey that will travel slowly, in line with the current position of the Premium waters within the market of mineral waters and the situation of the segment in general. What we intend to, explained Sergio Molina, is to give presence to the product, because, currently, many consumers do not ask the Charter of water when they go to a restaurant, simply because it is a category that has no head. In recent years, other brands have not advertise their products in this segment and this is an opportunity that we must seize. In this blog, the first of its kind for a Premium water, surfers can find up-to-date news of new product developments, singularities and above all allow users to give their ideas about the product or the brand strategies; It is to bring marketing done by users taking into account that knowledge is universal and free, and to hang up our Blog on the internet we hope that it is disseminated as quickly as possible so that this new stage is innovation and creativity explains Molina. In addition to contributing ideas, they may ask Brand Manager any quesions having thereon. Respond to all the comments in the blog, and every 15 days, publish a post with information, curiosities, news and events about Seductive Mineral Water.
Marketing 2.0 is probably the largest transformation that has happened in 100 years in the relationship between products and services and customers/users. Marketing 2.0 is not a technique or a set of actions, is the marketing of ideal for a completely different culture marked by Internet web 2.0 facilitates individual contribution to the objectives of the members of an organization, whether big or small, so that with a human capital and a proper motivation, the success of the future organizations will behave as if all their participating external or internal were managers what is achieved? Conversation, new ideas, disparity of views, critical, by people who found out the brand itself. In addition, is the effect that causes users that with this strategy is opening and image that is listening to those who consume the drink for more information, contact: notes for editors: about La Posta del Aguilala Posta of the Aguila is a leader in the production and sale of water Premium on international markets. The Posta del Aguila has baggers in other countries, sales offices, centers of research and development, and supply points strategically located around the world. Original author and source of the article.continue reading