In any case purchase action, is based on the relationship that occurs between both consumer and product. The distinct personalities of individuals, influencing the purchase of which products and which of these seem to be indicated to respond to specific needs. Con_respecto_a personality should be noted to two types of consumers: 1) those who act in a more rational way intellectualised (tend to find persuasive reasoning and arguments to autojustificar your purchase). (2) those that move in a more impulsive manner (i.e. by the physical attractiveness of the product).
They constitute a suitable audience for campaigns based on the image of the brand; for example buy a SOAP, because basically I would like to be like the star that announces it. Features products, in relation to the psychological aspect of the buyer: distinguished those who promote a total identification with the ego of the buyer and those who respond to basic needs. Part products of prestige and status. Any expensive product presupposes a certain level of income; also products of maturity, reaffirm the membership to the world of adults (tobacco, alcohol), and anxieties products, are based on the defence offered by the consumer, the insecurity that this can feel; for example foods diet. Those who are oriented to satisfy hedonisticas needs, are directed to satisfy the sensuality of the purchaser and in this field seek sucitar responses of consumption; for example, chocolates, dresses, etc. Products which respond to basic needs, are functional.Here you will find how to build commercials, musical phrases for jingles, commercial radio (Podcasts, Spot, Opening); In addition to other sections in Central page: sports, computing, health, painting and more, articles of quality checked for your personal and spiritual development.