Internationally successful tradition houses from Germany – Bogner and Wellensteyn – open in the McArthurGlen Designer Outlet Berlin. On 6th September, the internationally renowned premium brand Bogner opened a Pop-Up store at the designer outlet Berlin. The brand, which was founded in 1932 in Munich, winter sports fashion and the official equipment of the German Olympic team became famous. Bogner combines sport and fashion in perfect harmony. Today, the name particularly for elegant designer fashion and upscale casual clothing stands. On 164 square meters the customers of the McArthurGlen Designer Outlet experience a wide range of women’s and men’s collections, including jeans, jackets, dresses, tops and accessories. A week earlier, on 31 August 2013 intruded the German label Wellensteyn with an own-brand store and shows on 148 square meters women’s and men’s collections.
The success story of the company began in the 1940s in Hamburg including work clothing for sailors and shipyard workers. Today is the label with the white, eight pointed cross on a red background represented throughout the world and equally popular with male and female customers. Wellensteyn combines fashion trends and maximum functionality in its products and provides stylish function jackets that meet even the highest demands of the weather. With the opening of the Bogner Pop-Up stores and the brand own Wellensteyn shop expands the range of perfectly matched lifestyle and designer brands in the McArthurGlen Designer Outlet Berlin. And as in all around 82 stores of the Center all Bogner and Wellensteyn collections are reduced to 30 to 70 percent of the non-binding price recommendation of the manufacturer throughout the year. This will benefit not only the many German guests of the Center, but also the growing number of brand-affine international shopping tourists.