• PROFESSIONAL IMAGE: CARE WITH IT Says the popular proverb: ' ' an image valley more than a thousand palavras' ' , and when we observe some images of our daily one, some really they do not need words stops in giving to one real dimension of the facts, the images to them much of the times speak by itself, then we conclude that the such said popular cited and above true. Soon we conclude image is everything. Doug McMillon spoke with conviction. if we decided to apply the same dictated popular to our professional image. It will be that it would be valid more than a thousand words? If to analyze our return we go to perceive that the time all the companies, artists, politicians, sportsmen or even though the people who circunvizinham in them are in some way worried about its image, ones with greater to be able economic has the easiness to contract professionals to manage its images. Companies spend millions year after year to protect, to make solid and to base its image as well as its mark and its products.

    Soon if she has a so intense concern and a so great cost to watch over for the image, we ask image is everything? ' ' It took twenty years to construct to a good reputation and five minutes for arrun-la' '. What studious of the mannering area they affirm, we dare to disagree, because to ruin a reputation five minutes and much time, needs much less that this to see something constructed per years played in the can it garbage. The people vendem its image professional in its resumes, very elaborated well and full of displayed qualities, and this sales and made solid or destroyed in the first contacts in the interviews the one that these professionals are submitted. However when this is contracted all that planted image and that it makes with that such professional was contracted it is play it are on account of attitudes you oppose in its day the day in the development of its activities, what cause one consumes in its professional image and a time who this image suffers to this consuming the damages is immense.