Tag "advertising & pr"
Successfully through promotional, advertising and giveaways soon mother’s day is again upon us and the whole world seems worried, what you nice to give away this year. Without hesitation Will Forte explained all about the problem. How about a musical marked mother’s day time? DVD and CD are inexpensive and can the heart one conquer every mother in the storm. Music was always a very popular medium among the people and if you just run a lap through the city, you can see how many people with headphones through the city quickly. Music can bring a good feeling and the people listening to music on all possible occasions. Weddings and celebrations would simply have not the flair without some background music, as we know it today and also other situations are simply much more beautiful through music. Why create not a special mother’s Day DVD”? The best early, find out what sounds like your mother for music and what kind of music is this. You can get to work then and a DVD or a CD make with the most popular songs of your mother together.
This leaves a very good impression, and the good news is that today already very cheap produce such media can be. Music is a gift that you can use again and most importantly never dies out and is buzzing until at the end of the life in the memory of your mother around. To do this, it is very important that you know exactly what music sounds your mother, because this gift only has effect, if the music also fits. Must have not only tracks of a specific band or a certain singer on this mother’s Day DVD or CD, you can combine many different types and thus ensure a varied musical enjoyment. Be inspired and listen to quiet a few albums at a music store and try to make mother’s day a musical Symphony will this gift.
Thus you can be sure, that your mother never forget your gift and keeps it always in the heart. If you’re not so musical and fear who can purchase that you make a mistake in putting together the individual title, also finished compilations. Assuming your mother sounds like then you can Falco, in music stores or purchase a mother’s Day DVD Internet shops, where the best songs by Falco are heard. With this gift you are also always, since the classics always included and thus your mother will play determined again this DVD or CD. When such compilations, but making sure that they are not too familiar, because otherwise there is a risk that your mother already has this. Therefore, you should always look at the date and opt for a special compilation. Music for mother’s day is a very special gift that expresses feelings and emotions without big price to. Looking for a good music today and make the perfect mother’s day gift! Oliver Smithcontinue reading
Evolution in customer dialogue digital Darwinism future sight of dialog marketing, Hamburg, June 6, 2013 -. Under this motto the Hamburger special agency for dialog marketing, the software provider with a focus on campaign management, a joint expert conference about dialogue marketing in online trading netnomics, held together with her partner Selligent. Joeri Van den Bergh could be won for the keynote, author of the marketing bestseller how cool brands stay hot: branding to generation Y. In his short speech, the brand expert from Belgium provided interesting insights into the psychology and behavior of the Millenials. For assistance, try visiting Terry Rossio. Current campaign examples he demonstrated what preferences are the generation Y and how to best target audience just appeals to them. A generation of consumers have never had so much power and freedom of choice as that generation Y. She is three times as large as the previous generation X and has a much larger impact on the society and economy is so Joeri Van the Bergh.
To remain relevant for this next generation of consumers, marketers must understand how to communicate with the Gen Y to match your branding and communication that eventually. Brands must first develop the respect of this as critical as marketing-savvy generation. 40 Representatives from eCommerce companies of various industries were been loaded on 6 June 2013 in the Hamburg Radisson Blu Hotel, to inform themselves about the latest trends and technical innovations in dialogue marketing and to Exchange. Andreas Sanchez, head of marketing and sales glasses 24, presented a best practice case the topic new customer acquisition and customer life cycle”. As an example of the current customer life cycle program the eCommerce expert with netnomics showed what target group oriented E-Mail Marketing should look like and what the ways, to efficiently exploit the own customer potential. New customer new round on the way to a long and profitable customer relationship.continue reading
WAY TO WIND: wind marketing creates Ecology for company – image creative, inspirational, holistic approach that is communicating sustainability by WAY TO WIND. With her companies multidimensional: position themselves as innovative, responsible pioneers, produce their own electricity, and protect the environment. Smart wind turbine concepts that are as comprehensive as thought-out and tailored on the company, its positioning and target groups to stand behind it. “Energy transformation can succeed only with new recipes”, explains Axel Reinbold, Managing Director of WAY TO WIND, we experience the theme of sustainability with an innovative idea. ” Small wind turbines producing clean power is nothing new.
An innovation but are the smart WAY TO wind turbines WIND: unusual, eye-catching advertising medium, which produce clean electricity. Rather than traditional outdoor advertising space can advertise companies such as posters or banners now on their own wind turbines. At the same time they act autonomously, make regardless of rising electricity prices and make visible their commitment to environmental protection. To use both effects of decentralised power generation and marketing as effectively as possible, the systems and the accompanying communications be adapted exactly to the needs of each individual company. Wind marketing projects are suitable for a wide range of companies such as chain stores, sports venues, fairs and airports, as well as for the industry.
WAY TO WIND accompanied the company with know-how and ideas throughout the process: the experienced specialists deal with wind measurement, design, and the selection and installation of the system. Due to the industry and the companies they provide also new, well-thought-out ideas for proper communication. As well, the financing and maintenance of the systems are available in. WAY TO WIND has different wind turbines of various manufacturers in the portfolio. All are so-called small wind turbines less than 50 kW peak power. The big advantage: They require no or only a simplified approval procedure for industrial or mixed-use areas, allowing a quick and smooth implementation. All facilities are extremely economical and durable, so in the best sense of sustainable investment. To the wind turbines as a marketing instrument use and to maximize the profit of the image are designed eye-catching of course always in accordance with the corporate design of the company. The concept was developed by an interdisciplinary team of engineers, marketers and merchants. “Axel Reinbold explains: the idea originated two years ago, now it’s finally ready for the market and many specialists have worked with”. WAY TO WIND the owner and Managing Director of PE Becker behind in addition to Axel Reinbold architects + engineers (Kall, Eifel) and the MSH AND MORE advertising agency (Cologne). On WAY TO WIND WAY TO sells WIND turbines, so-called small wind turbines, with an individual advertising concept. Thus, companies with wind energy can produce own green electricity, at the same time, the system is used as advertising space. So the company triple benefit: reduce their energy costs, using an innovative advertising concept, and improve their image by making visible their sustainability. WAY TO WIND in the Internet website: Facebook: waytowind Google +: plus.google.com/103825563391883822865 Twitter: twitter.com/windmarketing author: Kerstin Nadeem)continue reading
Advertising and promotional items for the target group of over 45 years advertising has to be attractive. Advertising must be dynamic. For this reason, advertising must be always timeless “young”. In other words: young people, fleet sayings and Flash colors. But is that true? Or is it just an old prejudice that based on the fact that many advertised products of popular and mass culture have once emerged from a youth culture that has evolved since the 1950s.
Even if is not the case, so the aspect of aging was communicated often as inconsistent with the pace and volatility of cultural developments. Who had exceeded a certain age, belonged to the so-called “old iron”, “inMode”, an attractive target group or integral was one at best, “wise”, but rarely more developed society. But the aspect of the aging society is controversial for several years. Trigger is the increasing share of older people in the population, which is expected to increase to 47 percent by 2030. For this purpose, two are Reasons that a life expectancy 84 years will rise until 2050, especially with women on average and on the other hand, the birth rate is still declining. The debates, which led under the keyword “demographic change” often connotes behavior critical to negative due to political and economic reasons.
Nevertheless, a positive change is taking place! Although this affects only the presentation of the age. Classical Age ideas increasingly soften due to longer and better education and training paths, professional long and later family foundations. As a result, the physical age is redefined. And for the advertising, this means that the target group aged 45 and over new will become the focus. Because: “Older people are no niche, but a mighty safe.”, as author Tom Peters 2004 pointedly in his book’Re-Imagine’ expresses. His testimony concerned the generation 45plus, a demanding, curious, active and life-affirming target group with a high Purchasing power represents. This is, for example, the brand BALDESSARINI impressive to use as the TV spot shows. If you are unsure how to proceed, check out Austan Goolsbee. In Germany, the generation 45plus represents approximately 60 per cent of the purchasing power. 12.5 billion euro for the consumption of the available stand every month in the average 35 million German over 45 years. And in many areas there are already consumers of 49 years, providing demand. So every third new car is bought by one of Funzigjahrigen. But this generation or Best Ager as a target group effectively through advertising and promotional products to appeal to, it is necessary to deal with the particularities and the specific needs of this group continue to inbound.continue reading
… “The basic question was…: White light is according to Newton a composite phenomenon of physical and seven/7 pure various qualities spectrum lead to the color or light is a unit”, as Goethe took it color theory, and color is a phenomenon of different quality. u0085 For Goethe‘s quest for unity of the world, also the light is a unit of colors as Properties of light can be just the result of the mixture of light and dark. We know that our eyes, as the only sense (sensors), are directly linked to our brain. That’s why emotion us colors, images and movies subconsciously directly into the limbic system. Over the eyes, we absorb up to 80% of all information input. u0085 So dreams are considered reply neural processes of the brain research only physiological b & w, while she looks at the psychology as reflections of the unconscious. (Source: Joe Stillman).
u0085 In addition, there is also for people who are blind from birth, scattered eye movements during REM sleep, although they dream in sound, feel, and emotional States. … Source: by de.wikipedia.org/wiki/…; Author Influence of the color in the psychology of selling: color and psychological effect?Orange – Stimmungsaufhellend, stands for change, change?Blue – soothing, Konzentrationsfordernd, stands for peace, harmony?Red – warming,. activating, stands for joy, activity, aggressiveness?Purple – sensitising, enticing, stands for mystery, creativity, self confidence?Yellow exhilarating, refreshing, stands for wealth, vitality, warning?Green – soothing, regenerating, stands for nature, hope of recovery?Brown – cozy, salvaged, stands for EarthLink, tradition?Grey – shielding, tarnend, stands for unobtrusiveness, elegance?White – expanding, neutralising, stands for purity, infinity, joy (Western cultures), mourning (Eastern cultures)?Black – Individualisierend, threatening stands for borders, Ernst, mourning (Western cultures), joy (Eastern cultures) source: by Prof. Harald Braem. Author Neuromarketing (also “consumer neuroscience”) is an interdisciplinary research area… in which psychological and neuro-physiologischeErkenntnisse for marketing are interpreted. It has a close relation to the Neuroeconomics and the Neural communication and neuroscientific technologies are used, such as the functional magnetic resonance imaging.continue reading
With (Plattendirekt-) pressure in the future of kusterer advertising technology, pushed the production and workflow optimization in recent years consistently and continuously invested in modern machinery and smart technologies (E.g. CNC production machines, laser technology, etc.). This was kusterer advertising technology not only the cost-effectiveness of the processes, but also the completion of the internal production process to ensure of a consistently high level of quality and customer oriented complete services. For even more details, read what IAB says on the issue. New acquisition delivers top quality and saves time and money with the purchase of one of the most modern boards direct printing systems on the market now covers the entire bandwidth of digital manufacturing kusterer advertising technology and can offer immediate digital quality printing on a variety of materials including the complete processing such as milling, cutting or bending from a single source. PVC or foam, acrylic and tempered glass, ALU Dibond, hollow Chamber plate, Kappa, wood, MDF, magnetic sheeting, metals and coloured materials can with the new system be processed very professionally. Fixed and flexible plates are printed in one pass up to a width of 2500 mm and a thickness of 50 mm thickness. And also banners and network planning can be with the new system perfectly produced with the incredible speed of up to 60 square meters per hour! The high end printing method delivers razor sharp prints in perfect color fidelity. Due to the high-quality materials, the end products are immediately ready for use in the outdoor area.
An additional lamination is no longer required. For the production of individual forms are further editing possibilities like laser, milling and cutting with oscillating tools available. Displays, displays, logos, arrows, signs, elements for store and trade fair construction or creative wood, glass and metal panels for interior design the applications go far beyond the normal”technology promotion, and support kusterer each even unusual ideal in the objective for the customer Idea to implement.continue reading
Promotion agencies for alternative forms of marketing, “Only the change is resistant” already knew of the Chinese philosopher Lao Tzu and has thus in the 6th century BC, something like the still valid basic law of marketing defines: effective sales promotion is simply impossible without continuous change of marketing tools according to the conditions of the market. What is now considered to be innovative, must be under circumstances tomorrow on the test bench and adjusted to, because it require new developments and trends. This also applies to the concept of guerilla marketing. Jay Conrad Levinson had targeted optimized the also already in the 1960s idea of the maximum advertising success with minimal resources in the 1980s with unconventional marketing actions specifically effective to help at the time strongly suffering from the crises impact small and medium-sized companies. Target each guerrilla promotion should be according to Levinson, exceptionally original ideas efficiently in surprising, often spectacular Actions to implement. So, the attention should be achieved by consumers, who were thus saturated with advertising via supplied. The founder of that Marketing Association International guerrilla along with his 1984 published guerrilla marketing Handbook, has until today a standard work, several more books on the topic written, where he further developed the guerrilla promotion strategy according to the current requirements. Guerrilla marketing is an integral part of so-called below-the-line marketing, which includes all “non-classical” advertising and communication measures today for many promotional agencies who have made also the lateral thinking in the interest of the customer to the duty.
(Unlike the above-the-line marketing, ATL called.) But always it comes to attract the attention of the consumer (to attract them), to awaken desires in him (create desire) and to provide him with information (provide information). Like its predecessors are days designated by the guerrillas attributed to also guerrilla promotions of our Properties: they use the surprise effect and their detailed knowledge of the area as “Weapons”, are unconventional, fast and efficient. But while were used 30 years ago guerrilla promotions especially by smaller companies, they are the drug of choice today also for larger companies. Even global corporations use of guerrilla marketing, when it comes to atypical to promote products and to experience brand worlds. The guerrilla marketing has become a basic strategy, which usually far off the beaten using a variety of means and methods from the marketing mix marketing paths – online, offline, mobile or multiple media involvierend. It continues: the creative, unusual, humorous or provocative idea is the a, a minimum use of resources in the implementation of the other. So “hats off” before any promotion agency, which manages the balancing act between genial brainstorm, predictability and cost effective realization of the guerrilla marketing campaign and in this way a lot of direct contacts and positive image transfer generated for the brand. Only a few sympathetic guerrilla promotions should be mentioned here as an example: the projecting of logos or “Key-Visuals” these image messages of an advertising campaign on house walls, attaching self-adhesive foil on car Windows or “Blocking” parked cars with oversized shoe figures at the wheels, mark planned Street promotional spots prior to start the action by chalk marks on sidewalks, for example the placement of a new car model in the viewer stands at a top sports event with TV coverage… Public effective guerrilla promotions like these are clearly under the motto “low budget – high impact!”.continue reading