To maintain this significant policy, Google punishes Web sites that buy and sell links in order to get your ranking quickly. Increasingly more people are looking for the shortest way to get them and get results instantly. There are different ways of getting links; one of them It would be taking a good content and other Web you link so spontaneously by your original content. Other forms would be buying links and via the free link exchange, or when two Web sites are linked each other. The reverse link must come from a page with an identical item or similar to your Web site, because search engines prefer links from sites with a high relevance. Quality back links is one of the most important factors in SEO; It is the quality of links in reverse along with the amount that will provide you with a good PageRank in search engines. It is better to get one way links, i.e., that a page you link without which your links also.
One-way links are worth more by what the strategy of exchanging links not always is advisable. You could get quality links suggesting your site to Web directories and distributing articles that who publish them link to your site; You will also receive very targeted traffic. Key features of an excellent link reverse are as follows: the text of the backlink must contain relevant keywords that you are trying to optimize your Web site; The theme of the backlinking website is related to your web site. You have to carefully choose your link text using relevant and specific keywords to propel the search engines that you position higher on the results through these keywords. The text of the link is an aspect of the algorithm that search engines use to determine the position of a Web site. A good text link is coded like this: < a href = > internet business Ideas < / a >. Some focus on getting links with a very high Pagerank and are willing to pay to get them. Personally I don’t like this strategy but that I love getting organic links. Rather, each person has the power to decide if taking money from your pocket to buy a high Pagerank links or have patience and build natural links. source: note of Newspapers sent by searchangel.