Many times, parents and teachers try to reason with young children why they have not given a pencil to a teammate or why they have assaulted another, assuming that the child understand them exactly, but it is this so? Based on the theories and the research of the Piaget, Kohlberg studied moral reasoning development, presenting to children, adolescents and adults with series of hypothetical stories posed ethical dilemmas. To examine the responses that people gave to these dilemmas, Kohlberg found three levels of moral reasoning: the preconventional, conventional, and post-conventional, with 2 pairs at each level. The pre-convencional level in the preconventional level the subject puts the emphasis in obtaining rewards and avoid punishments. In the first phase of this level the most important value is the obedience to authority to avoid punishment for own interests but in the second phase there is a second motivation, conviction of being good with others makes others they are good with me, is more a Jack give-and-take that the first part. Children of the pre-convencional level lend toys to his companions then provide them is them also; the little ones can that not to bite down his nursery companions because their parents say that biting is wrong. A related site: Randall Rothenberg mentions similar findings. The conventional level in the conventional level there is the emphasis on social norms. Thus, in the first phase of this level runs good behaviour to please others and obtain his approval while the second part makes feel the individual as part of the group which adheres to and obeys the laws laid down by the society.

Children who are this level are not cheating because they know that if they do them, their peers will not allow more play with them. On the other hand, the elderly can not to do traps so peers themselves can say. Finally, in the post-conventional level post-convencional level the emphasis is on moral principles. By the same author: Bobby Sharma Bluestone Equity. So phase one where reigns the concept of the contract gives social according to which must respect the rules of society because they exist in everyone’s benefit and are established by mutual agreement. And finally the second phase is that prevailing universal ethical principles that determine good and evil are products of the reflections of each individual and which can come into conflict for example: with the principles of the society.

Those found at this stage, don’t lie because they know the repercussions that has the lie, for which both lie for which is lied. According to Kohlberg people ascend the stages of moral hierarchy as they mature, although the process is slow. In fact I thought that most of the children of 10 years (primary Ed) do not reason beyond phase 3 and that many adults do not reach the phase 5 and 6.

How to find a new breakthrough In marketing the was of little profit, the development of the mining machinery industry in China encounters a severe test; a part of policies that stimulate economic gradually withdraw, the state implement prudent monetary policy to macro-control economy, which results in the contradiction of machinery market demand and expected sales target is intensified; various unfavorable factors triggered fierce market competition in the era of meager profit are even more acute. However, based on the characteristics of the industry, coupled with geographic, brand, price restrictions, mining machinery industry badly in need of a new marketing breakthrough point; under the situation of electric business marketing become popular in the world, the mining machinery industry has shifted to thinking mode to the road in order to seek a stable and viable breakthrough marketing electricity. The introduction of e-business development ideas in Mining machinery industry enterprises can really improve internal operational efficiency and reduces operating costs, though information matching of spot transaction, the enterprises expand sales channels; and e-business makes supply chain financing and financial logistics as the focus, provides financial and related ancillary services in an integrated service system to meet the development needs of the upstream and downstream enterprises of the mining machinery industry. Based on the prices, product size sales and after-sales questions of the mining equipment, only through Internet sales cannot satisfy customers. For mining equipment industry, under the premise of the physical production headquarters in a perfect line, they should men with online promotion efforts, such as leading customers to examine the equipment and on – site production, supplying perfect after-sales guidance installation and equipment maintenance to eliminate worries customers. Hongxing will combine on-line sale and after sale service to provide the best cement plant. It is not something Marc Lore would like to discuss. Cement production line: hammer crusher:

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Promotion agencies for alternative forms of marketing, “Only the change is resistant” already knew of the Chinese philosopher Lao Tzu and has thus in the 6th century BC, something like the still valid basic law of marketing defines: effective sales promotion is simply impossible without continuous change of marketing tools according to the conditions of the market. What is now considered to be innovative, must be under circumstances tomorrow on the test bench and adjusted to, because it require new developments and trends. This also applies to the concept of guerilla marketing. Jay Conrad Levinson had targeted optimized the also already in the 1960s idea of the maximum advertising success with minimal resources in the 1980s with unconventional marketing actions specifically effective to help at the time strongly suffering from the crises impact small and medium-sized companies. Target each guerrilla promotion should be according to Levinson, exceptionally original ideas efficiently in surprising, often spectacular Actions to implement. So, the attention should be achieved by consumers, who were thus saturated with advertising via supplied. The founder of that Marketing Association International guerrilla along with his 1984 published guerrilla marketing Handbook, has until today a standard work, several more books on the topic written, where he further developed the guerrilla promotion strategy according to the current requirements. Guerrilla marketing is an integral part of so-called below-the-line marketing, which includes all “non-classical” advertising and communication measures today for many promotional agencies who have made also the lateral thinking in the interest of the customer to the duty.

(Unlike the above-the-line marketing, ATL called.) But always it comes to attract the attention of the consumer (to attract them), to awaken desires in him (create desire) and to provide him with information (provide information). Like its predecessors are days designated by the guerrillas attributed to also guerrilla promotions of our Properties: they use the surprise effect and their detailed knowledge of the area as “Weapons”, are unconventional, fast and efficient. But while were used 30 years ago guerrilla promotions especially by smaller companies, they are the drug of choice today also for larger companies. Even global corporations use of guerrilla marketing, when it comes to atypical to promote products and to experience brand worlds. The guerrilla marketing has become a basic strategy, which usually far off the beaten using a variety of means and methods from the marketing mix marketing paths – online, offline, mobile or multiple media involvierend. It continues: the creative, unusual, humorous or provocative idea is the a, a minimum use of resources in the implementation of the other. So “hats off” before any promotion agency, which manages the balancing act between genial brainstorm, predictability and cost effective realization of the guerrilla marketing campaign and in this way a lot of direct contacts and positive image transfer generated for the brand. Only a few sympathetic guerrilla promotions should be mentioned here as an example: the projecting of logos or “Key-Visuals” these image messages of an advertising campaign on house walls, attaching self-adhesive foil on car Windows or “Blocking” parked cars with oversized shoe figures at the wheels, mark planned Street promotional spots prior to start the action by chalk marks on sidewalks, for example the placement of a new car model in the viewer stands at a top sports event with TV coverage… Public effective guerrilla promotions like these are clearly under the motto “low budget – high impact!”.